partnership

Why low cost buying leads to poor results and how to change it

by Peter Horsten on August 31, 2009

I am used to aim for a win-win solution when selling services to a client. And win-win means that both parties should profit on the cooperation. Recently, I had to conclude that this strategy does not always work that well. Especially in Poland I had to conclude that buyers are too much price focused. But for sure this is applicable not only to Poland. Time for a change? And who will change? [Read more...]

What will it cost?

May 12, 2009

When talking to my clients I prefer to talk about their business, clients, strategy, what they aim for, their problems and challenges. Even more importantly, I am curious who she/he is and what drives my client. In general (potential) clients love to talk about such things. Not so strange because , in general, people like [...]

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