Last weekend I presented the “Do’s and don’ts of social media” in front of a group of friends. Knowing that I’m using social media for a long time and that I was teaching about this subject at the University of Gdansk, they asked me to share my experiences with them. Upfront I realised I would have to deal with a rather preoccupied group of non-users, may be even social media haters. For social media users it’s almost impossible to imagine that there’s still such a huge group of non-users, but that’s just fact, at least in Europe. So how to convince them? [Read more...]
You just cannot ignore social media any longer
by Peter Horsten on January 2, 2013
