Did you realize “we” don’t trust advertisements anymore? Only about 14% of consumers still trust them. The majority relies on their peer’s opinion before they will buy something. A trend defined before as “The Groundswell“. The best way to stimulate peer recommendations is word of mouth. But for marketeers this is hard to handle. Social media provide us a way to stimulate and even monitor this word of mouth process to a certain extend. The Social Media Revolution 2011 movie by Erik Qualman, writer of the best selling book “Socialnomics“, shows us the current status. It’s a great update of his previous video’s which you can find on the Socialnomics YouTube channel.