Coronavirus forces us to quickly adapt in uncertain times

Coronavirus

March 2020 will forever be remembered as the month in which most European governments (over)reacted in response to the Coronavirus, partially because action was taken rather late if not too late. Nobody understood what was really happening. As a fire brigade response ad-hoc actions were taken to limit the spread of the unknown virus and the amount of patients with the Covid-19 disease in the hospitals. Country boarders got closed, we had to face an almost worldwide lockdown. Months later

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A bit about corporate identity by Wally Olins

The beautiful Olivia Tower rooftop, currently the highest point of the Olivia Business Centre in Gdansk, was yesterday evening the decor for a potentially historical discussion. Officials of the Gdansk government, honorary consuls and business representatives were invited to join a discussion about corporate identity in general and more specific the branding of Gdansk. Wally Olins, corporate identity guru and chairman of the world famous Saffron Brand Consultants, served some heavy food for thought.

Branding is about emotions

As a kickoff

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Is Google just looking for content to earn more?

A debate titled: The freedom perspective of digital media with William Echikson, Communications Director of Google EMEA seemed promising. It doesn’t happen everyday you can hear the future Google plans directly from one of the leaders. It turned out differently. After the debate you could leave the room rather disoriented. Is Google really just looking for more content to earn more and do we need the government to protect our copyrights?

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Whether or not to use social media is no longer a question

A recent study carried out by Manpower Poland shows that 60% of Polish businesses don’t feel the need to use social media (in Polish only). This result isn´t applicable to Poland alone. Recent research shows that in the US about 50% of the marketeers is using social

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Stop met twijfelen: Sociale netwerken gebruiken is een must

Een recent door Manpower Polen uitgevoerd onderzoek toont aan dat 60% van de Poolse bedrijven niet de noodzaak voelen om sociale media te gebruiken (link naar Pools document). Ik ben er van overtuigd dat deze cijfers niet alleen van toepassing zijn op Polen, maar op het merendeel van Europa. Zo blijkt uit ander onderzoek

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Local governments need to take the lead to become sustainable

Last Wednesday I had the honor to moderate one of the theme sessions at the Globe Forum Innovation Summit in Gdańsk. The government of Gdańsk asked me to take care of the session entitled: “Integration and innovation – a long term prospect for sustainable metropolitan development”. Together with Mr. Alan  Aleksandrowicz (CEO of Invest GDA), David Kay (CEO of GE Money Bank Poland) and the audience we had a great discussion in the main concert hall of the

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How a “crazy” mind changed the life of many others

Preparing for this week’s Globe Forum Innovation summit in Gdańsk I got touched by the story of William Kamkwamba, a Malawi secondary school student and inventor. Dropped out of school he build his own wind mill based on spare parts he found and a book he borrowed from the local library. Everybody in his neighborhood treated him like a fool,

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What is worse having no choice or not knowing what to choose?

Today we visited one of the shopping malls and as always the amount of products to choose from shocked me. I really don’t feel comfortable in these malls, there is too much choice. In my opinion all together we are going into the wrong direction. These malls show the consumption society we are living in to its full extend.

The picture shows the preparation of the Polish people for

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