Better spend your social marketing budget on valuable fans!

It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible to learn who your valuable fans are and what they appreciate. Once you are aware of that, the magic begins. During infoShare 2014 (22-23 May) in Gdansk

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90% of consumers base their decision on peer recommendations

Did you realize “we” don’t trust advertisements anymore? Only about 14% of consumers still trust them. The majority relies on their peer’s opinion before they will buy something. A trend defined before as “The Groundswell. The best way to stimulate peer recommendations is word of mouth. But for marketeers this is hard to handle. Social media provide us a way to stimulate and even monitor this word of

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Tweeting while having diner happens to me as well

When someone is having a phone call in a public area we in general don’t like this. Compared to this, communicating by social networks is a lot better, less noisy.

But social media can be a bit to attention consuming. It happens too me as well.

Source: Geekandpoke

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Tweetboard promises more social media engagement

tweetboard-logoTweetboard is the new kid on the social media block. This new tool, released just some days ago, promises to stimulate social media interaction among the visitors of a single website or blog. Will Tweetboard proof its value? Let’s just give it a try to find out. Just click the tiny “Tweets” label at the left

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Flipboard could be such a reason to buy an iPad

Yesterday a new App arrived at the iPad App Store: Flipboard. Since then this new application managed to gain a lot of attention. Basically the application shows content coming from your social network streams. The presentation is awesome. You can just read the information as a magazine by flipping the pages. For me this App could be one of those reasons to lay my hand on an iPad. The

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Update on the social media revolution

It might sound like big words: “social media revolution”, but hopefully you will agree something is happening in the online world. An increasing amount of people shares information and their opinions online. They by-pass traditional information sources and distribution channels and decide based on the opinion of like-wise people they meet online. Before I already wrote it’s no longer a question whether or not it will

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Why aren’t we Facebook friends?

Today two of my social media students at the University of Gdansk presented their final case. They made use of a very funny South Park movie showing the (non)sense of being online friends. It shows we might treat social networks now and then a bit too serious. We had to laugh a lot and I would like to share it with you.

httpv://www.youtube.com/watch?v=4SgkfghupFE

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