Make. People. Benefit.
I have had the opportunity to learn a lot from a lot of people and through many experiences. Here I aim to share them, my personal opinion included
Latest Post
Digitising Smallholder Value Chains: The Game Changer We Must Not Ignore
Discover how digitising smallholder value chains offers a transformative approach beyond EUDR compliance, enhancing sustainability, productivity, and farmer empowerment in agriculture.
Recent Posts
The Global Green Paradox: When Environmental Policies Overlook the Little Guy
As we find ourselves on the first page of a new calendar, the echoes of midnight's celebrations still lingering, reflection...
Unveiling the Reality: EU Deforestation Regulation and Its Impact on Smallholders
Have you ever wondered how well-intentioned policies affect those at the grassroot level? The European Union's latest "EU...
Ethiopia’s Coffee Crisis: EU’s Deforestation Regulation Impact
Are big coffee buyers leaving Ethiopia? Is Ethiopia's coffee business at risk because of European rules? Why? When I heard that...
Impressions from My Journey into the Origins of Coffee
My journey started in the historic town of Malbork, Poland. Picture the scene: a massive castle, surrounded by the electrifying...
From Ethiopia’s Wild Forests to Your Morning Mug: The Coffee Bean’s Journey
Many of us start our mornings with a warm cup of coffee, letting its aroma and taste wake up our senses. But have you ever...
The Balance of Talent: Realising Ambitions vs. Untapped Gems
Earlier this week, after finishing early calls with my overseas colleagues, the morning sun was too inviting to ignore. My son...
Stop Wasting Your Time Googling: The Art of Finding, Not Searching
The sun is gently setting, casting a golden hue over the trees just outside my room. As...
Embracing the Uphill Battle: An Entrepreneur’s Journey to Regain Fitness
The sun began to rise, the air fresh and cool as I tied my running shoes after a 6-month break. The path ahead looked...
Unearthing the Legends of Ethiopian Coffee: A Journey to the Heart of Coffee Aroma
Greetings, esteemed coffee enthusiasts and curious minds alike! Today, I present to you a delightful and lighter tale that will...
Discovering the True Cost: A Tale of Conscious Consumption and a Cup of Coffee
Every day, as a seasoned entrepreneur and conscious consumer, I'm confronted by the hidden costs that underpin our daily lives....
Greedflation: A Growing Concern for Societal Balance
As a seasoned entrepreneur with a sociological perspective, I find myself regularly confronting the perplexities of economic...
Perception, reality, and the power of change: A teasing invitation to Elon Musk
In the age of social media, the line between reality and perception has become increasingly blurred. Elon Musk's recent tweet,...
Peter Horsten
Trusted advisor, investor, consultant, (sports)coach, mentor, husband, father, photographer, triathlete ….
After studying, I entered the business world in 1993. My youth and career have shaped me into who I am today
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