Blog Posts

The four hottest trends at eCommerce Expo 2014

Visiting eCommerce Expo in London was a real pleasure again. It’s obvious the eCommerce industry is developing quickly, it’s professionalism increases. Main topics this year: personalization, localization, big data & privacy and mobile commerce. This post is a rough summary of our first impressions. More detailed observations will follow. This blog post was first published on at

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Better spend your social marketing budget on valuable fans!

It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible to learn who your valuable fans are and what they appreciate. Once you are aware of that, the magic begins. During infoShare 2014 (22-23 May) in Gdansk

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Great to be nominated for Best IT firm of the year

Some weeks ago we were informed that Goyello has been nominated for the Award “Best IT firm of the year – Poland” handed out by the Central and Eastern European Outsourcing and Shared Services Association. On 6 February 2014 the Award Gala will take place for which the invitation has just arrived. I’m really excited to join this unique event and of course I’m even more curious about the final result.

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Agile contracting a real challenge

This evening I had the pleasure to meet with the Agile community in Tri-City, Agile3M. After several discussions around working in an Agile way they were wondering how to solve the contracting with an external client. Honestly, this is a rather challenging topic. Based on mutual trust it’s possible to reach an agreement, but in case trust is lacking, it’s going to be a long, hard road.

It’s a matter

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Vision and values form the fundament of every startup

This week the Startup Pirates Gdansk takes place. A one week event to launch multiple new startups. After yesterday’s party this morning the group gathered at Inkubator Starter for the first workshop. I had the honour to introduce the group to “Vision and Values”, probably the foundation of every organisation. Unfortunately, when starting a startup we might not feel the need and/or take the time to think about it although we all should, just because realizing your startup is about realizing

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A bit about corporate identity by Wally Olins

The beautiful Olivia Tower rooftop, currently the highest point of the Olivia Business Centre in Gdansk, was yesterday evening the decor for a potentially historical discussion. Officials of the Gdansk government, honorary consuls and business representatives were invited to join a discussion about corporate identity in general and more specific the branding of Gdansk. Wally Olins, corporate identity guru and chairman of the world famous Saffron Brand Consultants, served some heavy food for thought.

Branding is about emotions

As a kickoff

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Agile eCommerce is the only right way!

Agile eCommerce is the only right way!

Lately I’ve been frequently asked how our 21webmerce solution distinguishes from the big players like IBM or Oracle. You could call me insane to compare ourselves with those big players, because they have huge development teams and unlimited financial resources to develop their solutions. And let’s not forget their experience. Why

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Updating my Surface RT to Windows 8.1 preview

20130629-155712.jpg[Update: Currently the final Windows 8.1 version is available. The below no longer fully applies. Read this instruction to upgrade your Surface with Windows 8.1 previewWindows 8 probably was a too big revolution for today’s users. Adoption rates are rather low. Still I believe it’s a great OS, probably the best one in today’s market. The currently available Windows 8.1 preview is supposed

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What makes a pitch a good one?

An important part of the Hy! show in Berlin on Sunday 2 June was the startup competition. European startups were invited to send their pitch. From the applications five companies were chosen to pitch their solution to convince the jury they would make best use of the € 30.000 and Hub:raum support. Some pitches were really great, but most of them were not clearly following the regular pitching guidelines which irritated

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Lean development based on Scrum

lean development based on scrumToday I ran a guest lecture at the Gdansk University of Technology. A nice group of students wanted to learn about Lean development and Scrum. We had entertaining discussions. I noticed that the students were especially interested in the exact role definitions of a Scrum team. The entrepreneurs among the audience wanted to know how they could

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