A bit about corporate identity by Wally Olins

The beautiful Olivia Tower rooftop, currently the highest point of the Olivia Business Centre in Gdansk, was yesterday evening the decor for a potentially historical discussion. Officials of the Gdansk government, honorary consuls and business representatives were invited to join a discussion about corporate identity in general and more specific the branding of Gdansk. Wally Olins, corporate identity guru and chairman of the world famous Saffron Brand Consultants, served some heavy food for thought.

Branding is about emotions

As a kickoff

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