90% of consumers base their decision on peer recommendations

by | Jun 14, 2011 | Community and Networking | 3 comments

Did you realize “we” don’t trust advertisements anymore? Only about 14% of consumers still trust them. The majority relies on their peer’s opinion before they will buy something. A trend defined before as “The Groundswell. The best way to stimulate peer recommendations is word of mouth. But for marketeers this is hard to handle. Social media provide us a way to stimulate and even monitor this word of mouth process to a certain extend. The Social Media Revolution 2011 movie by Erik Qualman, writer of the best selling book “Socialnomics“, shows us the current status. It’s a great update of his previous video’s which you can find on the Socialnomics YouTube channel.

httpvh://www.youtube.com/watch?v=3SuNx0UrnEo

3 Comments

  1. Walter van den Houten

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    Reply
  2. Domain registration

    Excellent articles ……. this聽information聽really very聽helpful聽to the all the user thanks to sharing

    Reply

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