I just came along a nice blog post by Drew McLellan, Social Media Cheat Sheet, where he presents the Social Landscape created by CMO.com. The sheet shows what social media can be used best depending on your personal aim. The bottom line conclusion for me is that you have to make you will be on YouTube to gain most from social media.
Just like Drew states I’m frequently asked what social media site somebody should use. In general I tried to figure out what social media site would fit best. Based on the Social Media Cheat Sheet from now on it’s possible to provide a better answer.
Depending on your aim you can now choose the best performing sites. To achieve this you will have to be aware what you want to use social media sites for:
- Customer communication
- Brand exposure
- Driving traffic to your site or
- SEO?
Analysing CMO.com’s social media landscape I conclude I will have to do a lot more on YouTube. I’m curious about your opinion!
Interesting study, thanks for sharing this one, Peter. But can't agree that Flickr is helpful for SEO, the have nofollow on links, same for delicious, so it can help SEO only if your piece of content is hot on these services and people are building natural backlinks because of that.
Hi Tim, thanks for your reply. I basically agree with you. Both are at the maximum traffic generators by linking to your website. Flickr in itself might be able to attract traffic if you position your pictures well, resulting in a click through to your website. But a warning is applicable: Flickr doesn't allow commercial use.
Tim, one additional comment. I believe we misunderstood the SEO column. This column shows how well these social networks are optimized for search engines. The better their SEO the higher the chance you will be noticed on them.
Well, in terms of 'direct SEO' and 'link juice' they are useless, cause no rank passing happens, but they can be very helpful if other notice them and post about your content in their blogs.
Thanks to this post, I've discovered a cmo.com, a very interesting resource!