Make. People. Benefit.

I have had the opportunity to learn a lot from many people through a lot of different experiences. Here I aim to share my lessons learned and opinions with you

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Rethinking Aid: Why the Maslow’s Hierarchy of Needs matters for smallholder farmers

Numerous aid projects are being introduced in developing countries to support smallholder farmers and improve their income. While these efforts are needed and well-intentioned, they often overlook the farmers’ actual needs and priorities. While visiting African countries, I realized that we must consider the Maslow’s Hierarchy of Needs and tailor our initiatives accordingly.

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Peter Horsten

A trusted advisor, investor, consultant, (sports)coach, mentor, husband, father, photographer, triathlete

After studying, I entered the business world in 1993. My youth and career have shaped me into who I am today.

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