Every minute, we lose an area of forest the size of about 10 football fields according to World Resource Institute. Not because we lack laws, but because we’re trapped in a system that demands endless growth at any cost. As debates heat up over delaying the EUDR enforcement, it’s time to confront a critical question: Can we save our forests without rethinking the economic engine driving their destruction?
Over the past few days, we’ve seen an intense debate concerning the potential postponement of the EUDR enforcement. I appreciate all the opinions that have been shared, and I want to thank you for reading my articles and, more importantly, for contributing your thoughts. Whether positive, neutral, or critical, these reactions help us clarify the conversation and understand the complexities of the issue.
While I believe regulation is a necessary first step, we also need to acknowledge a bigger problem: regulation alone won’t fix the root cause of issues like deforestation.
The real problem is caused by a larger socio-economic system that constantly pushes for growth, regardless of the costs—be it environmental harm, inequality, or exploitation.
We chase higher profits and greater efficiency, but at what price? Is it greed driving us, or is it the way our economy has evolved, built on debt, loans, and relentless expansion?
I’m not a financial expert, but I wonder: Can our economy slow down without collapsing? If the entire system depends on endless growth, how do we adapt it to prioritise sustainability, human well-being, and the planet’s limits?
At its core, this is about our mindset.
In the West, economic success has often been valued above all else. But if we measured growth differently—accounting for its real costs, both human and environmental—could we make a shift?
Regulations like the EUDR won’t solve this overnight, but they raise awareness and enforce change. And that awareness could be the first step toward a societal shift, one that rethinks how we treat both people and the planet.
To make this shift, we must present appealing and practical alternatives that encourage people to embrace change—not out of sacrifice, but because it leads to a better quality of life.
Let’s explore this together!
Article Contents
- 1 The Power of Perspectives: Why Do We Disagree?
- 2 Why is Our Economic System in Tension with Environmental Sustainability?
- 3 Regulation as a First Step: A Mindset Shift?
- 4 What Needs to Change?
- 5 Supporting Sustainable Development in Developing Countries
- 6 Conclusion: A Path Forward
- 7 What’s Your Perspective? Let’s Drive the Change Together!
The Power of Perspectives: Why Do We Disagree?
It’s no surprise that opinions about the EUDR are so divided. Different stakeholders—from environmental advocates to businesses, policymakers, consumers, and communities in developing countries—have distinct priorities that shape their reactions.
1. The Environmentalist’s Perspective
For those deeply committed to fighting climate change and deforestation, any delay in implementing the EUDR feels like a step backward. From this standpoint, every day without stricter regulation is another day of environmental degradation. The urgency is driven by the desire to protect our planet from irreversible harm, recognising that deforestation contributes significantly to global greenhouse gas emissions and biodiversity loss.
2. The Western Business Perspective
For many businesses, particularly in the West, the proposed delay brings both relief and confusion. Companies that have proactively worked towards sustainability may feel that their efforts are undermined, while others appreciate the extra time to navigate compliance challenges. The lack of clear guidance and examples from the EU has left some businesses unsure how to proceed. There is also fear of fines and reputational damage, leading to calls for clearer regulations and extended timelines to adjust operations accordingly.
3. The Political Perspective
Politicians, especially within the European Union, are faced with balancing multiple interests. Some parties, such as environmental advocates, are pushing for stricter regulation, while others are more focused on protecting industry and trade. Political pressures—from lobbying by industry groups to public outcry for environmental action—complicate the regulatory process. The debate over the EUDR is a reflection of this tension. While the delay could be seen as a response to logistical challenges, there’s concern that it could also signal political manoeuvring, potentially weakening the regulation.
4. The Developing Country Perspective
In developing countries, the economic reality is different. Governments and local communities often rely on natural resource extraction, including deforestation, for economic development. They face the dilemma of balancing environmental concerns with the immediate needs of improving living standards. Why shouldn’t they utilise resources to build houses or expand their economies, just as the West once did? This raises critical questions about equity and sustainability. How can these nations pursue economic growth without repeating the environmental mistakes of the past? Addressing this requires global collaboration and innovative approaches, which we’ll explore further in the following sections.
5. The Consumer Influence
Consumers play a pivotal role in this dynamic. Growing awareness about sustainability has influenced purchasing decisions, with many consumers expressing a willingness to support environmentally friendly products. However, there is still a significant demand for products linked to deforestation, often due to lack of awareness or higher costs of sustainable alternatives. Educating consumers and shifting market demand can drive companies to adopt greener practices.
Why is Our Economic System in Tension with Environmental Sustainability?
At the heart of these debates lies a question we don’t often address head-on: Why is our economic system in such tension with environmental sustainability?
The Flaw of Constant Growth
Our current global economic model is built on the principle of constant growth. Societal progress is often measured by expanding GDPs, increasing production, and maximising profits. This approach has a critical flaw: it seldom accounts for the true costs—environmental degradation, social inequality, and loss of biodiversity—that accompany growth.
Structural Issues vs. Greed
Some might argue that environmental degradation results from greed—a relentless pursuit of profits at the expense of long-term well-being. However, it’s more accurate to view this as a structural issue. Our financial systems are based on continuous growth. Companies take out loans with the expectation of future profits to repay them, governments plan budgets around growing tax revenues, and consumers base their purchasing power on expanding economies. Slowing down risks destabilising the entire system.
The Real Cost of Ignoring Nature
In many ways, we’ve decoupled our economic system from ecological reality. We push for higher growth without fully measuring environmental and social costs. Deforestation is a prime example of an externality that our economic models often ignore. The true cost of cutting down a forest includes biodiversity loss, increased carbon emissions, and disrupted ecosystems—costs that rarely appear on balance sheets but have profound impacts on the planet.
Given this backdrop, the need for strong regulations like the EUDR becomes clear. These are not just policy measures—they are signals for deeper systemic change, a way to reconnect our economic activities with ecological realities.
Regulation as a First Step: A Mindset Shift?
However, as reactions to the EUDR suggest, regulation alone cannot solve these problems. The deeper challenge is a mindset shift—not just in Western societies but globally. Economic success has long been measured in financial terms alone, but we need to redefine progress to include environmental health and social well-being.
Some ideas deserve action, while some actions deserve a better idea—but it is always better to do something than nothing at all.
This thought resonates with me as I reflect on the EUDR. The regulation may not be perfect, and its implementation may be delayed, but it is a start. It’s an effort to move in the right direction. Perhaps more importantly, it’s creating the kind of awareness that might ultimately lead to the societal change we need.
What Needs to Change?
If we’re serious about tackling deforestation and broader environmental issues, we need to look beyond regulation. Here are areas where change is critical:
1. Rethinking Growth
We need economic models that measure success more holistically—ones that balance human needs with planetary boundaries. Concepts like Doughnut Economics, proposed by economist Kate Raworth, offer a framework where economic activity operates within ecological limits while meeting social needs.
Alternative Economic Models
- Circular and Regenerative Economies: These models focus on designing out waste, keeping products and materials in use, and restoring natural systems. In agriculture, regenerative practices rebuild soil health, increase biodiversity, and improve water cycles.
- Ecological and Local Sharing Economies: These concepts integrate ecological principles into economic decision-making, valuing ecosystem services and reducing reliance on global supply chains. Reviving local economies fosters community resilience and strengthens social bonds.
Practical Examples:
- Amsterdam’s Adoption of Doughnut Economics: The city uses the Doughnut model to guide policies, balancing social needs with ecological limits. This approach has led to sustainable housing projects, waste reduction initiatives, and enhanced social equity.
- Costa Rica’s Sustainable Development: By prioritising environmental conservation and renewable energy, Costa Rica has achieved economic growth alongside significant reforestation and biodiversity preservation.
2. Global Collaboration
Deforestation isn’t just the EU’s problem; it’s a global one. While the EUDR focuses on regulating EU imports, the international community must cooperate more effectively. Wealthier nations should support developing countries in adopting sustainable practices without sacrificing economic stability. This collaboration can also foster political stability, reducing pressures such as migration challenges that impact the West.
3. Corporate Responsibility
Companies have a key role to play. While many see regulation as a burden, it can also be an opportunity for businesses to innovate and lead in sustainability. Corporations that embrace sustainable practices early will likely be better positioned in the future economy. This includes investing in supply chain transparency, sustainable sourcing, and adopting new technologies that reduce environmental impact.
4. Technological Innovation and Sustainable Alternatives
Investing in technological solutions can provide alternatives to practices that harm the environment. Sustainable agriculture techniques, agroforestry, and the development of lab-grown commodities can reduce the pressure on forests. Technology can also improve supply chain monitoring, making it easier to enforce regulations like the EUDR.
5. Economic Incentives and Market Mechanisms
Market-based solutions such as carbon credits or payments for ecosystem services can offer economic incentives to preserve forests. By assigning economic value to ecosystem services, we can encourage conservation efforts that align with economic interests.
6. Consumer Influence
Consumers hold significant power through their purchasing decisions. By choosing products that are sustainably sourced and demanding transparency from companies, consumers can drive market demand toward more responsible practices. Public awareness campaigns and education can empower consumers to make informed choices.
7. Social Equity and Just Transition
Policies should consider social equity to ensure that vulnerable populations are not disproportionately affected by the shift towards sustainability. A Just Transitionframework emphasises the need to support workers and communities dependent on industries linked to deforestation, providing them with alternative livelihoods and training.
8. Enforcement and Compliance Challenges
Effective enforcement of regulations like the EUDR requires robust monitoring and verification systems. Investing in capacity building, both in technology and human resources, is essential to ensure compliance. International cooperation can help share best practices and resources to strengthen enforcement mechanisms.
Supporting Sustainable Development in Developing Countries
While developed nations struggle with reducing consumption and transitioning to sustainable practices, developing countries face the challenge of realising economic growth without causing environmental degradation.
Acknowledging the Development Imperative and Collaborative Solutions
Developing nations have legitimate aspirations to improve living standards, reduce poverty, and build robust economies. It’s essential to respect these goals while promoting sustainability.
To achieve this balance, developed countries can provide the necessary resources and support:
- Financial and Technological Support: Providing resources to help developing nations adopt sustainable technologies and infrastructure.
- Policy Frameworks: Creating international agreements that balance environmental protection with economic development.
- Education and Capacity Building: Investing in education to ensure future leaders and workers are equipped to implement and maintain sustainable practices.
Global Responsibility
Sustainability is a shared global responsibility. By supporting developing countries, we not only help them achieve their development goals but also contribute to the global effort to combat climate change and environmental degradation.
Global Engagement and the Challenge of Alignment
It’s true that some nations might continue prioritising their own economic growth over external environmental regulations.
However, this highlights the importance of creating international agreements that are appealing to all countries, regardless of their current development stage. Offering economic incentives, technological support, and creating shared benefits can encourage countries to align their interests with global sustainability goals.
Only by showing how environmental responsibility also supports long-term economic stability can we bring these key players on board.
Conclusion: A Path Forward
Deforestation is a challenge we must all address—together, we can make sustainability the norm rather than the exception.
The debate around the EUDR reflects more than just environmental policy—it highlights the deeper challenges within our socio-economic system. While there’s no easy solution, acknowledging these tensions is the first step toward meaningful change.
Embracing Positive Change
By integrating alternative economic models that prioritise sustainability and well-being, we can create a future that people are eager to embrace.
Change shouldn’t be about giving up comforts; it can be about enhancing our lives in new and fulfilling ways.
A Call to Action
To stimulate meaningful change, everyone has a role to play:
- Consumers: Start by choosing products that are sustainably sourced and supporting brands committed to sustainability. By making informed choices, consumers can drive demand for environmentally responsible goods.
- Businesses: Approach sustainability strategically. Set clear, measurable sustainability targets, and publicly report progress. View sustainability not as a burden but as an opportunity to innovate, lead, and future-proof your business against growing environmental challenges.
- Policymakers: Establish policies that incentivise sustainable practices, such as tax breaks for companies that achieve sustainability goals or penalties for those that cause excessive harm. Support a Just Transition to ensure vulnerable communities are not left behind in the shift towards sustainability.
By making sustainable living appealing and accessible, we can motivate a collective shift towards a more balanced and resilient economy.
Final Thoughts
Let’s together imagine a world where our economies thrive while forests flourish, where businesses grow by nurturing the environment rather than exploiting it, and where communities enjoy prosperity alongside clean air and water.
Each of us, through our daily choices, can contribute to this thriving future—whether it’s supporting sustainable businesses, reducing waste, or advocating for better policies.
By working together to build an economic system with purpose—one that serves both people and the planet—we can ensure a thriving future for generations to come.
This shift is possible; it’s within reach, and it promises a better quality of life for everyone. We only have to really want it!
What’s Your Perspective? Let’s Drive the Change Together!
Deforestation isn’t just an environmental issue—it’s deeply tied to how our economies and societies operate. If we want to see real change, we need to work together to redefine success, prioritise sustainability, and implement solutions that serve both people and the planet.
💬 What’s your take?
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Do you think our economic model can adapt to prioritize sustainability without sacrificing growth?
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How can businesses and governments collaborate to support sustainable development globally?
I’d love to hear your thoughts—whether you agree, disagree, or have another angle altogether. Let’s create a space for meaningful discussion. Drop your comments below, and let’s build a more sustainable future, together!
References
- Forest Pulse: The Latest on the World’s Forests Mikaela Weisse, Elizabeth Goldman, Sarah Carter (2024, April 4), Link
- European Commission Proposes Delay in EUDR ImplementationEuropean Commission. (2024, October 5). Commission proposes to postpone the application of the Deforestation Regulation by 6 months to allow companies to fully prepare [Press release].
- Doughnut Economics by Kate RaworthRaworth, K. (2017). Doughnut economics: Seven ways to think like a 21st-century economist. Chelsea Green Publishing. Link
- Amsterdam City Doughnut
Raworth, K. (2020, April 8). Amsterdam City Doughnut – a Tool for Transformative Action. Kate Raworth. Link - Regenerative Agriculture
Kiss the Ground. (n.d.). Regenerative Agriculture. Link - Ellen MacArthur Foundation – Circular Economy
Ellen MacArthur Foundation. (n.d.). What is the Circular Economy? Link - Ecological Economics
International Society for Ecological Economics, Link. - Costa Rica’s Environmental Policies
Pagiola, S. (2008). Payments for Environmental Services in Costa Rica, Ecological Economics, 65(4), 712-724. Link - Intergovernmental Panel on Climate Change (IPCC) ReportsIntergovernmental Panel on Climate Change. (2021). Climate change 2021: The physical science basis. Contribution of Working Group I to the Sixth Assessment Report of the IPCC. Cambridge University Press. Link
- United Nations Sustainable Development Goals (SDGs)United Nations. (2015). Sustainable Development Goals. Link
- Guidelines for a Just Transition towards Environmentally Sustainable Economies and Societies for AllInternational Labour Organization. (2015). Guidelines for a just transition towards environmentally sustainable economies and societies for all. Link
- Consumers Care About Sustainability—and Back It Up with Their WalletsMagnin, C., & Errendal, K. (2023, April 18). Consumers care about sustainability—and back it up with their wallets. McKinsey & Company. Link
- Technological Solutions for Sustainable AgricultureFood and Agriculture Organization of the United Nations. (2019). Digital technologies in agriculture and rural areas. Link
- Paris AgreementUnited Nations Framework Convention on Climate Change. (2015). The Paris Agreement. Link
- Capitalism Is Killing the Planet – It’s Time to Stop Buying into Our Own DestructionMonbiot, G. (2021, October 30). Capitalism is killing the planet – it’s time to stop buying into our own destruction. The Guardian. Link
- Technological Innovation and Sustainable Alternatives in AgricultureFood and Agriculture Organization of the United Nations. (2017). The future of food and agriculture: Trends and challenges. Link
- Deforestation and Greenhouse Gas EmissionsFood and Agriculture Organization of the United Nations. (2020). Global forest resources assessment 2020. Link