It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we...
Better spend your social marketing budget on valuable fans!
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90% of consumers base their decision on peer recommendations
Did you realize "we" don't trust advertisements anymore? Only about 14% of consumers still trust them. The majority relies on...
Tweeting while having diner happens to me as well
When someone is having a phone call in a public area we in general don't like this. Compared to this, communicating by social...
Update on the social media revolution
It might sound like big words: "social media revolution", but hopefully you will agree something is happening in the online...
Why aren’t we Facebook friends?
Today two of my social media students at the University of Gdansk presented their final case. They made use of a very funny...
Prevent issues with the cops, don’t abuse Foursquare
Currently I'm testing both Foursquare and Gowalla. These tools enable me to check-in at locations I visit. In an interactive way...