It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible to learn who your valuable fans are and what they appreciate. Once you are aware of that, the magic begins. During infoShare 2014 (22-23 May) in Gdansk
…Tag: social networks
Did you realize “we” don’t trust advertisements anymore? Only about 14% of consumers still trust them. The majority relies on their peer’s opinion before they will buy something. A trend defined before as “The Groundswell“. The best way to stimulate peer recommendations is word of mouth. But for marketeers this is hard to handle. Social media provide us a way to stimulate and even monitor this word of
… 
When someone is having a phone call in a public area we in general don’t like this. Compared to this, communicating by social networks is a lot better, less noisy.
But social media can be a bit to attention consuming. It happens too me as well.
Source: Geekandpoke
…It might sound like big words: “social media revolution”, but hopefully you will agree something is happening in the online world. An increasing amount of people shares information and their opinions online. They by-pass traditional information sources and distribution channels and decide based on the opinion of like-wise people they meet online. Before I already wrote it’s no longer a question whether or not it will
…Today two of my social media students at the University of Gdansk presented their final case. They made use of a very funny South Park movie showing the (non)sense of being online friends. It shows we might treat social networks now and then a bit too serious. We had to laugh a lot and I would like to share it with you.
httpv://www.youtube.com/watch?v=4SgkfghupFE
…Currently I’m testing both Foursquare and Gowalla. These tools enable me to check-in at locations I visit. In an interactive way I’m investigating my own neighbourhood and unknown cities. The competition part of the applications make it even more funny to use. By visiting a location often you can become the Major of that side on Foursquare. Of course people already started faking their
…Social media are there to stay, whether you like it or not. At its best you can make advantage of them by including social media into your marketing and communication strategy. But at least you will have to follow what people are online telling about your brand, product or you in person. But how do you do that? How can you prevent this becomes a time consuming task? I will explain two tools which I use
…