Make. People. Benefit.

I have had the opportunity to learn a lot from a lot of people and through many experiences. Here I aim to share them, my personal opinion included

Latest Post

Rethinking Aid: Why the Maslow’s Hierarchy of Needs matters for smallholder farmers

Numerous aid projects are being introduced in developing countries to support smallholder farmers and improve their income. While these efforts are needed and well-intentioned, they often overlook the farmers’ actual needs and priorities. While visiting African countries, I realized that we must consider the Maslow’s Hierarchy of Needs and tailor our initiatives accordingly.

Recent Posts

My triathlon addiction

My triathlon addiction

Many friends and colleagues have been asking how I got so addicted to triathlon and what keeps me motivated and therefore I’ve...

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Goyello reaches for STAR

On the 2nd of October 2017 Goyello reached its next milestone. We opened our new office in Gdansk, Poland. Thanks to the ideas...

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Thanks for listening

Thanks for listening

Listening, it seems so easy, because we do it the whole day long, don't we? Honestly, are you carefully listening the whole day?...

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Better sorry than safe!

Better sorry than safe!

I guess you just thought: "No Peter, you made a mistake in that title". But, I didn't and soon you will realise why. The proverb...

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Peter Horsten

Trusted advisor, investor, consultant, (sports)coach, mentor, husband, father, photographer, triathlete ….

After studying, I entered the business world in 1993. My youth and career have shaped me into who I am today

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