90% of consumers base their decision on peer recommendations

Did you realize “we” don’t trust advertisements anymore? Only about 14% of consumers still trust them. The majority relies on their peer’s opinion before they will buy something. A trend defined before as “The Groundswell. The best way to stimulate peer recommendations is word of mouth. But for marketeers this is hard to handle. Social media provide us a way to stimulate and even monitor this word of

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Tweeting while having diner happens to me as well

When someone is having a phone call in a public area we in general don’t like this. Compared to this, communicating by social networks is a lot better, less noisy.

But social media can be a bit to attention consuming. It happens too me as well.

Source: Geekandpoke

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Tweetboard promises more social media engagement

tweetboard-logoTweetboard is the new kid on the social media block. This new tool, released just some days ago, promises to stimulate social media interaction among the visitors of a single website or blog. Will Tweetboard proof its value? Let’s just give it a try to find out. Just click the tiny “Tweets” label at

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Flipboard could be such a reason to buy an iPad

Yesterday a new App arrived at the iPad App Store: Flipboard. Since then this new application managed to gain a lot of attention. Basically the application shows content coming from your social network streams. The presentation is awesome. You can just read the information as a magazine by flipping the pages. For me this App could be one of those reasons to lay my hand on an iPad. The

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