Better spend your social marketing budget on valuable fans!

It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible to learn who your valuable fans are and what they appreciate. Once you are aware of that, the magic begins. During infoShare 2014 (22-23 May) in Gdansk

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US Mission, part 2: First Silicon Valley impressions

When preparing for the US Economic Mission it was hard to expect what would really happen. Of course I was very excited, and as I mentioned before, a bit nervous as well. The first days in Silicon Valley were pretty amazing. Tired because of traveling and a very short first night we immediately did awesome things during the first days. We started with a visit to Intel, the company which had and still

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Update on the social media revolution

It might sound like big words: “social media revolution”, but hopefully you will agree something is happening in the online world. An increasing amount of people shares information and their opinions online. They by-pass traditional information sources and distribution channels and decide based on the opinion of like-wise people they meet online. Before I already wrote it’s no longer a question whether or not it will

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Why aren’t we Facebook friends?

Today two of my social media students at the University of Gdansk presented their final case. They made use of a very funny South Park movie showing the (non)sense of being online friends. It shows we might treat social networks now and then a bit too serious. We had to laugh a lot and I would like to share it with you.

httpv://www.youtube.com/watch?v=4SgkfghupFE

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