by Peter Horsten | May 21, 2014 | Business, Events, Post, Social networking
It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible to learn who your valuable...
by Peter Horsten | Jan 2, 2013 | Business, Social networking
Last weekend I presented the “Do’s and don’ts of social media” in front of a group of friends. Knowing that I’m using social media for a long time and that I was teaching about this subject at the University of Gdansk, they asked me to...
by Peter Horsten | Oct 20, 2012 | Business
When thinking about Silicon Valley we all think about companies like Google and Facebook. Therefore, it was really great we were able to visit them. As I wrote before the first Silicon Valley impressions were a bit mixed. The living and commuting conditions are not as...
by Peter Horsten | Oct 18, 2012 | Business
When preparing for the US Economic Mission it was hard to expect what would really happen. Of course I was very excited, and as I mentioned before, a bit nervous as well. The first days in Silicon Valley were pretty amazing. Tired because of traveling and a very short...
by Peter Horsten | Oct 18, 2011 | e-commerce
Facebook’s keynote was announced with pride by the eCommerce Expo 2011 organization. Seeing long queues in front of the keynote theater, from a visitor attraction perspective it was really a strategic move to have Ivan Heneghan at the expo. It seems online retailers...
