You just cannot ignore social media any longer

Social networksLast weekend I presented the “Do’s and don’ts of social media” in front of a group of friends. Knowing that I’m using social media for a long time and that I was teaching about this subject at the University of Gdansk, they asked me to share my experiences with them. Upfront I realised I would have to deal with a rather preoccupied group of non-users, may

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Update on the social media revolution

It might sound like big words: “social media revolution”, but hopefully you will agree something is happening in the online world. An increasing amount of people shares information and their opinions online. They by-pass traditional information sources and distribution channels and decide based on the opinion of like-wise people they meet online. Before I already wrote it’s no longer a question whether or not it will

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2 free tools to monitor what they online tell about you

Social media are there to stay, whether you like it or not. At its best you can make advantage of them by including social media into your marketing and communication strategy. But at least you will have to follow what people are online telling about your brand, product or you in person. But how do you do that? How can you prevent this becomes a time consuming task? I will explain two tools which I use

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2 tools om te monitoren wat anderen online over je vertellen

monitoren-social-media Social media zijn wat mij betreft niet meer weg te denken of je wilt of niet. In het beste geval kun je er je voordeel mee doen door social media strategisch in te zetten als onderdeel van je marketing- en communicatiestrategie. Minimaal moet je volgen wat er online over jouw merk, product of over jou

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We dreigen niet alleen een generatie marketeers te verliezen

linkedin-twitter-integrate De huidige ontwikkelingen rondom sociale netwerken worden lang nog niet door iedereen omarmd. Vreemd is dit op zich niet, want tot op heden is er een te klein aantal successen. Toch zal een marketeer de impact van sociale netwerken zelf door vallen en opstaan moeten ontdekken. De toepasbaarheid is voor iedereen weer anders. Maar er geen aandacht aan schenken kan niet. Met name de

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